ãå°ããªäŒç€Ÿã ããããããã©ã³ãã£ã³ã°ã§æªæ¥ãåãéãããïŒã
ã¢ãŒã«æ ªåŒäŒç€Ÿã¯ãã客æ§ã®ãã©ã³ãã£ã³ã°ãæåãããããã«ã以äžã®ãµããŒããæäŸããŸãã
- ãã©ã³ãæŠç¥ã®ç«æ¡ããã©ã³ãã¬ã€ãã©ã€ã³ã®äœæ
- ããŽãã¶ã€ã³ããã©ã³ãããŒã¯ã®å¶äœ
- ãã³ãã¬ãããååºãªã©ã®ãã¶ã€ã³ãåºåãããŒã®å¶äœ
ããã¡ã¿ãããªå°ããªäŒç€Ÿã«ããã©ã³ãã£ã³ã°ãªããŠå¿ èŠããã®ïŒã
ãããªé¢šã«æã£ãŠããŸãããïŒ
å®ã¯ããã©ã³ãã£ã³ã°ãããå°æ¹ã®å°ããªäŒç€Ÿã倧ããæé·ããç§èš£ã§ãã
äžå°äŒæ¥ã¯å€§æäŒæ¥ã®ããã«è«å€§ãªåºåè²»ããããããšã¯é£ããã§ãããå°åå¯çæ§ãç¬èªã®æè¡ãããŠããŠã顧客ãšã®æž©ããç¹ãããšãã£ã匷ã¿ã掻ããããšã§ãä»ç€Ÿãšã¯äžç·ãç»ãé åçãªãã©ã³ããæ§ç¯ã§ããŸãã
ãã©ã³ãã£ã³ã°ãšã¯ãåãªãããŽããã¶ã€ã³ã®å·æ°ã§ã¯ãããŸããã顧客ãšã®éã«æ©èœãäŸ¡æ Œãè¶ ããä¿¡é Œé¢ä¿ãç¯ããä»ç€Ÿã«ã¯ç䌌ã§ããªãç¬èªã®äŸ¡å€ãåµé ããããšã§ãã
ãã©ã³ãã£ã³ã°ãæåãããã°ãäŸ¡æ Œç«¶äºããè±åŽããå®å®ããåçã確ä¿ã§ããã ãã§ãªããç±ççãªãã¡ã³ãç²åŸããããšãã§ããŸãããã¡ã³ã¯ååããµãŒãã¹ãç¹°ãè¿ãè³Œå ¥ããã ãã§ãªããå£ã³ãã§åºããŠããããªã©ãå°ããªäŒç€Ÿã«ãšã£ãŠããããã®ãªãååšãšãªããŸãã
å°æ¹ã®å°ããªäŒç€Ÿããããã©ã³ãã£ã³ã°ã®ç解ãæ·±ãã匷åºãªãã©ã³ããç¯ãããšã§ã倧ããªæåãåãããã£ã³ã¹ãåºãããŸããããªãã®äŒç€Ÿãããã®äžæ©ãèžã¿åºããŠã¿ãŸãããïŒ
ç®æ¬¡ [é衚瀺]
- ãã©ã³ãã£ã³ã°ã®åºç€ç¥è
- ãã©ã³ãã£ã³ã°ãšã¯ïŒ
- ãã©ã³ãã£ã³ã°ãšããŒã±ãã£ã³ã°ã®éã
- ãã©ã³ããæ§æãã5ã€ã®èŠçŽ
- å°ããªäŒç€Ÿããã©ã³ãã£ã³ã°ã§åŸããã5ã€ã®ã¡ãªãã
- 1. äŸ¡æ Œç«¶äºããã®è±åŽïŒç¬èªã®äŸ¡å€ã§åè² ïŒ
- 2. 顧客ãã€ã€ãªãã£ã®åäžïŒãã¡ã³ãå¢ããïŒ
- 3. åªç§ãªäººæã®ç²åŸïŒå ±æã§ç¹ãã仲éãå¢ããïŒ
- 4. æ°èŠåžå Žãžã®åå ¥éå£ã®äœäžïŒæ°ããªææŠãåŸæŒãïŒ
- 5. äŒæ¥äŸ¡å€ã®åäžïŒäŒç€Ÿã®æªæ¥ãæããïŒ
- å°ããªäŒç€Ÿããããã©ã³ãã£ã³ã°ãéèŠïŒ
- ãã©ã³ãã£ã³ã°ã®çš®é¡
- ãã©ã³ãæ§ç¯ã®æµã
- 代衚çãªWebãã©ã³ãã£ã³ã°æŠç¥
- å°ããªäŒç€Ÿãå®è·µãããã©ã³ãã£ã³ã°æåã®ç§èš£
- å°ããªäŒç€Ÿã®ãã©ã³ãã£ã³ã°äºäŸ2éž
- 1. æ ªåŒäŒç€Ÿã€ãããŒãã«ãŒã€ã³ã°ïŒç±ççãªãã¡ã³ãçã¿åºããã¯ã©ããããŒã«é©åœã
- 2. 岩åŽæ¬èïŒé·åŽåç©ãè§ç ®ãŸããã ãããå šåœåºãžæŒãäžãããç©èªããšããããŠãªãã
- 3. [ã¢ãŒã«ã®å®çžŸ] 姫éäžéååºïŒ140幎ã®æŽå²ãè²ããæ¬ç©ã®ãããããããå šåœãž
- å°ããªäŒç€Ÿã ããã§ãããã©ã³ãã£ã³ã°
- ãŸãšã
ãã©ã³ãã£ã³ã°ã®åºç€ç¥è
ãã©ã³ãã£ã³ã°ãšã¯ïŒ
ãã©ã³ãã£ã³ã°ãšã¯ãååããµãŒãã¹ãäŒæ¥èªäœã«ç¬èªã®ãåæ§ããšãé åããå¹ã蟌ã¿ã顧客ãšã®éã«æºãããªãä¿¡é Œé¢ä¿ãç¯ãäžããæŠç¥çãªåãçµã¿ã§ãã
ããã¯åã«ããŽããã¶ã€ã³ãå·æ°ããããšã§ããåºåã倧éã«æã€ããšã§ããããŸããã顧客ã®å¿ã«æ·±ãé¿ãããã©ã³ãäœéšããæäŸããä»ã®è¿œéãèš±ããªããå¯äžç¡äºã®äŸ¡å€ããåµé ããããšããããã©ã³ãã£ã³ã°ã®æ¬è³ªã§ãã
ãã©ã³ãã¯ã顧客ãååããµãŒãã¹ãéžã¶éã®éèŠãªãææšããšãªããŸãã
äŸãã°ãåããããªæ©èœãæã€ååãè€æ°ããå Žåã§ããç¹å®ã®ãã©ã³ãã«æçãä¿¡é Œãæã£ãŠãã顧客ã¯ããã®ãã©ã³ãã®ååãéžã³ç¶ããã§ãããããã©ã³ãã£ã³ã°ã¯ç«¶åãšã®å·®å¥åãå®çŸããããã®åŒ·åãªæŠåšã«ãªãã®ã§ãã
ãã©ã³ãã£ã³ã°ãšããŒã±ãã£ã³ã°ã®éã
ãã©ã³ãã£ã³ã°ãšããŒã±ãã£ã³ã°ã¯ãã©ã¡ããäŒæ¥ã®æåã«æ¬ ãããªã掻åã§ããããã®ç®çãã¢ãããŒãã¯ç°ãªããŸãã
ããŒã±ãã£ã³ã°
äž»ã«çæã»äžæçãªèŠç¹ã§ã売äžç®æšéæã®ããã«ãåºå宣äŒãäŸ¡æ ŒæŠç¥ã販売ä¿é²ãªã©å ·äœçãªæœçãå®è¡ããŸãã顧客ã«ãååãè²·ã£ãŠããããããšãéèŠããŸãã
ãã©ã³ãã£ã³ã°
é·æçãªèŠç¹ã§ã顧客ãšã®éã«å ±æãšä¿¡é Œã«åºã¥ãã匷åºãªé¢ä¿ãç¯ãäžããŸãããã©ã³ãã®åæ§ã䟡å€èŠ³ãã¹ããŒãªãŒãäŒããããšã§ã顧客ãæ¹ãã€ãããã¡ã³åãç®æããŸãã顧客ã«ããã©ã³ãã奜ãã«ãªã£ãŠããããããšãéèŠããŸãã
ãã©ã³ãã£ã³ã° | ããŒã±ãã£ã³ã° | |
---|---|---|
ç®ç | 顧客ãšã®é·æçãªä¿¡é Œé¢ä¿ãæ§ç¯ããå¯äžç¡äºã®äŸ¡å€ãåµé ãã | ååããµãŒãã¹ã®è²©å£²ä¿é²ã売äžã»å©çã®ç²åŸ |
èŠç¹ | é·æçãªèŠç¹ | çæã»äžæçãªèŠç¹ |
éèŠããç¹ | 顧客ã«ããã©ã³ãã奜ãã«ãªã£ãŠãããã | 顧客ã«ãååãè²·ã£ãŠãããã |
ã¢ãããŒã | ãã©ã³ãã®åæ§ã»äŸ¡å€èŠ³ã»ã¹ããŒãªãŒãäŒãã | åºå宣äŒãäŸ¡æ ŒæŠç¥ã販売ä¿é²ãªã©å ·äœçãªæœçãå®è¡ |
äž»ãªæœç | ãã©ã³ãã¢ã€ãã³ãã£ãã£ã®ç¢ºç«ããã©ã³ãã¹ããŒãªãŒã®æ§ç¯ã顧客äœéšã®ãã¶ã€ã³ | åºåãPRã販売ä¿é²ãäŸ¡æ Œèšå®ãæµéæŠç¥ |
å¹æ | 顧客ãã€ã€ãªãã£ã®åäžãäŸ¡æ Œãã¬ãã¢ã ã®å®çŸãããŒã±ãã£ã³ã°å¹æã®åäž | 売äžå¢å ã顧客ç²åŸãåžå Žã·ã§ã¢æ¡å€§ |
äž¡è ã®é¢ä¿
ãã©ã³ãã£ã³ã°ã¯ããŒã±ãã£ã³ã°ã®äžäœæŠå¿µã§ããããã®åå°ãç¯ããã®ã§ãããã©ã³ãã£ã³ã°ã«ãã£ãŠç¢ºç«ããããã©ã³ãã€ã¡ãŒãžã¯ãããŒã±ãã£ã³ã°æŽ»åã®å¹æãé«ãäŒæ¥ã®æé·ãå匷ãåŸæŒãããŸãã
ãã©ã³ããæ§æãã5ã€ã®èŠçŽ
ãã©ã³ããæ§ç¯ããããã«ã¯ã以äžã®5ã€ã®èŠçŽ ãæ確ã«ããããšãéèŠã§ãããããã®èŠçŽ ã¯çžäºã«åœ±é¿ãåãããã©ã³ãå šäœã®ã€ã¡ãŒãžã圢äœããŸãã
1. ãã©ã³ãããžã·ã§ãã³ã°
ãã©ã³ãããžã·ã§ãã³ã°ãšã¯ãåžå Žã«ããã競åãšã®å·®å¥åèŠå ãæ確ã«ãã顧客ã®å¿ã«ãç¬èªã®ç«ã¡äœçœ®ããç¯ãããšã§ããã€ãŸãããæ°ããååã»ãµãŒãã¹ã®äžã§ãããªãã®ãã©ã³ãã¯ã©ã®ãããªããžã·ã§ã³ïŒäœçœ®ã¥ãïŒã«ããã®ãããã¯ã£ãããããããšã§ãã
äŸãã°ããé«å質ããäœäŸ¡æ Œããé©æ°çããäŒçµ±çããå°åå¯çåããªã©ã顧客ã«ã©ã®ãããªã€ã¡ãŒãžã§èªç¥ããããããå ·äœçã«æ±ºããŸãã
2. ãã©ã³ãããŒãœããªãã£
ãã©ã³ãããŒãœããªãã£ãšã¯ããã©ã³ãããæ¬äººåããã顧客ã«å ±æã芪è¿æãæã£ãŠãããããããªåæ§ãäžããããšã§ãããã©ã³ãããããã人éã ã£ãããã©ããªæ§æ Œã ããïŒããšæ³åããŠã¿ãŠãã ããã
äŸãã°ãã芪ãã¿ãããããé«çŽæã®ããããã¹ã¿ã€ãªãã·ã¥ãªããèª å®ãªããéã³å¿ã®ããããªã©ã人éã®ãããªæ§æ Œä»ããè¡ãããšã§ã顧客ãšã®ææ çãªç¹ãããæ§ç¯ããŸãã
3. ãã©ã³ãã¢ãœã·ãšãŒã·ã§ã³
ãã©ã³ãã¢ãœã·ãšãŒã·ã§ã³ãšã¯ããã©ã³ãåãããŽãååãã¶ã€ã³ããµãŒãã¹äœéšãªã©ã顧客ãšãã©ã³ããæ¥ãããããããã€ã³ããéããŠã顧客ããã©ã³ãã«å¯ŸããŠæ±ãã€ã¡ãŒãžãçµ±äžããããšã§ãã顧客ããã©ã³ããèŠãæã觊ããæãäœéšããæã«ããããããã®ãã©ã³ãã ïŒããšããã«æãåºããŠããããããã«ãäžè²«ããã€ã¡ãŒãžãäŒããããšãéèŠã§ãã
äŸãã°ãç¹å®ã®è²ã圢ãéŠããé³æ¥œãèšèãªã©ãäžè²«ããŠäœ¿çšããããšã§ã顧客ã¯ãã©ã³ãã容æã«èå¥ããèšæ¶ããããšãã§ããŸãã
4. ãã©ã³ãã¹ããŒãªãŒ
ãã©ã³ãã¹ããŒãªãŒãšã¯ããã©ã³ãã®èªçç§è©±ãåµæ¥è ã®æããååéçºãžã®ãã ãããªã©ãèªãããšã§ã顧客ã®å¿ãæºãã¶ãå ±æãçã¿åºãããšã§ãã顧客ã¯ãåã«ååããµãŒãã¹ã®æ©èœãäŸ¡æ Œã ãã§ãªãããã®èæ¯ã«ããã¹ããŒãªãŒãç¥ãããšã§ãããæ·±ããã©ã³ãã«å ±æããæçãæã€ããã«ãªããŸãã
äŸãã°ããåµæ¥è ãå°åè²¢ç®ã®ããã«å§ããããé·å¹Žã®ç 究éçºã®æ«ã«çãŸããããç°å¢åé¡è§£æ±ºãç®æããŠéçºãããããªã©ããã©ã³ãã«ãŸã€ããã¹ããŒãªãŒãäŒããããšã§ã顧客ã®å¿ãæ¹ãã€ããããšãã§ããŸãã
5. ãã©ã³ããããã¹
ãã©ã³ããããã¹ãšã¯ã顧客ã«çŽæãã䟡å€ãæäŸãããããã£ããïŒäŸ¿çïŒãæ確ã«ããããšã§ãããã©ã³ããéžã¶ããšã§é¡§å®¢ãã©ã®ãããªã¡ãªãããåŸãããã®ããå ·äœçã«äŒããããšã§ãæåŸ å€ãé«ãã賌買æ欲ãåŒãåºããŸãã
äŸãã°ãããã®ååã䜿ããšãæ¯æ¥ã楜ãããªããããã®ãµãŒãã¹ãå©çšãããšãæéãç¯çŽã§ãããããã®ãã©ã³ããéžã¶ããšã§ã瀟äŒè²¢ç®ã«ç¹ããããªã©ã顧客ã«ãšã£ãŠé åçãªãããã£ãããçŽæããããšã§ããã©ã³ãã«å¯Ÿããæ¯æãé«ããããšãã§ããŸãã
ãããã®èŠçŽ ãçµ±åçã«èšèšããäžè²«æ§ã®ããã¡ãã»ãŒãžãçºä¿¡ããããšã§ã顧客ã«åŒ·ãå°è±¡ä»ããããé åçãªãã©ã³ããæ§ç¯ããããšãã§ããŸãã
å°ããªäŒç€Ÿããã©ã³ãã£ã³ã°ã§åŸããã5ã€ã®ã¡ãªãã
ãã©ã³ãã£ã³ã°ã¯ãã©ããªèŠæš¡ã®äŒæ¥æŽ»åã«ãããŸããŸãªã¡ãªããããããããŸããç¹ã«ãè³æºãäºç®ãéãããå°ããªäŒç€Ÿã«ãšã£ãŠã¯ããã®å¹æã¯çµ¶å€§ã§ãã
1. äŸ¡æ Œç«¶äºããã®è±åŽïŒç¬èªã®äŸ¡å€ã§åè² ïŒ
ãã©ã³ãåã«ãã£ãŠãç¬èªã®äŸ¡å€ãã確ç«ããããšã§ãäŸ¡æ Œä»¥å€ã®èŠçŽ ã§é¡§å®¢ã«éžã°ããããã«ãªããäŸ¡æ Œç«¶äºã«å·»ã蟌ãŸãããªã¹ã¯ãæžããããšãã§ããŸãã
å°ããªäŒç€Ÿã¯å€§æäŒæ¥ã®ãããªå€§éçç£ãäœäŸ¡æ Œç«¶äºã¯é£ããã§ãããç¬èªã®æè¡ããµãŒãã¹ãå°åå¯çåã®ãã现ãããªå¯Ÿå¿ãªã©ãäŸ¡æ Œä»¥å€ã®é åãæã¡åºãããšãã§ããŸãããã©ã³ãã£ã³ã°ãéããŠããããã®é åã顧客ã«äŒãããäŸ¡æ Œä»¥äžã®äŸ¡å€ããæäŸããããšã§ãéžã°ããååšã«ãªããã®ã§ãã
2. 顧客ãã€ã€ãªãã£ã®åäžïŒãã¡ã³ãå¢ããïŒ
ãã©ã³ããžã®å ±æãä¿¡é Œã¯ã顧客ãã€ã€ãªãã£ã®åäžã«ç¹ãããŸãããã€ã€ã«ã«ã¹ã¿ããŒã¯ãååããµãŒãã¹ãç¹°ãè¿ãè³Œå ¥ããŠãããã ãã§ãªããå£ã³ãã§åšå²ã«åºããŠããããªã©ãäŒæ¥ã«ãšã£ãŠå€§ããªè²¡ç£ãšãªããŸãã
ç¹ã«ãå°åå¯çåã®å°ããªäŒç€Ÿã«ãšã£ãŠã顧客ãšã®ç¹ããã¯éåžžã«éèŠã§ãã顧客ãšã®ä¿¡é Œé¢ä¿ãæ·±ããé·ãæããããã©ã³ããç¯ãããšã§ãå°åã«æ ¹ãããå®å®çãªçµå¶åºç€ãç¯ãããšãã§ããŸãã
3. åªç§ãªäººæã®ç²åŸïŒå ±æã§ç¹ãã仲éãå¢ããïŒ
äŒæ¥ç念ããã©ã³ãã«å ±æãã人æã¯ãäŒæ¥ãžã®åž°å±æèãé«ããã¢ãããŒã·ã§ã³é«ãä»äºã«åãçµãã§ãããåŸåããããŸããé åçãªãã©ã³ããæ§ç¯ããããšã§ãåªç§ãªäººæãç²åŸãããããªããŸãã
å°ããªäŒç€Ÿã¯å€§æäŒæ¥ã®ãããªé«åŸ éãæ瀺ããããšã¯é£ãããããããŸããããå ±æã§ããç念ãããžã§ã³ãæ²ããããšã§ãç±æãã人æãåŒãã€ããããšãã§ããŸãã
4. æ°èŠåžå Žãžã®åå ¥éå£ã®äœäžïŒæ°ããªææŠãåŸæŒãïŒ
確ç«ããããã©ã³ãã¯ãæ°èŠäºæ¥å±éã販路æ¡å€§ãæ°ããªé¡§å®¢å±€ãžã®ã¢ãããŒããªã©ãæ°ããªææŠãããéã«ã倧ããªã¢ããã³ããŒãžãšãªããŸãããã§ã«äžå®ã®èªç¥ãä¿¡é ŒãåŸãŠãããã©ã³ãã§ããã°ãæ°èŠåžå Žã§ãåãå ¥ãããããããªãã§ãããã
5. äŒæ¥äŸ¡å€ã®åäžïŒäŒç€Ÿã®æªæ¥ãæããïŒ
åªãããã©ã³ãã£ã³ã°ã¯ãäŒæ¥ã®ç€ŸäŒçè©äŸ¡ãä¿¡é Œãé«ããäŒæ¥äŸ¡å€åäžã«è²¢ç®ããŸããäŒæ¥äŸ¡å€ã®åäžã¯ãèè³ãåãããããªã£ãããäºæ¥æ¿ç¶ãã¹ã ãŒãºã«é²ãããããªã©ãäŒç€Ÿã«ãšã£ãŠããŸããŸãªã¡ãªããããããããŸãã
å°ããªäŒç€Ÿããããã©ã³ãã£ã³ã°ãéèŠïŒ
ãã®ããã«ããã©ã³ãã£ã³ã°ã¯ç¹ã«è³æºãäºç®ãéãããå°ããªäŒç€Ÿã«ãšã£ãŠã倧ããªæé·ãä¿ããèµ·çå€ããšãªããŸããç©æ¥µçã«ãã©ã³ãã£ã³ã°ã«åãçµãããšã§ã顧客ã«æãããå°åã«è²¢ç®ããæªæ¥ã«åãã£ãŠå匷ãæé·ããŠããããšãã§ããããã«ãªããŸãã
ãã©ã³ãã£ã³ã°ã®çš®é¡
ãã©ã³ãã£ã³ã°ã«ã¯ããã®å¯Ÿè±¡ãç®çã«ãã£ãŠããŸããŸãªçš®é¡ããããŸããäŒæ¥ã®èŠæš¡ãæ¥çš®ãç®æãæ¹åæ§ã«ãã£ãŠãé©åãªãã©ã³ãã£ã³ã°æŠç¥ãéžæããããšãéèŠã§ãã
1. ã€ã³ããŒãã©ã³ãã£ã³ã°
ã€ã³ããŒãã©ã³ãã£ã³ã°ãšã¯ãåŸæ¥å¡ã察象ãšãããã©ã³ãã£ã³ã°æŽ»åã§ããäŒæ¥ç念ããã©ã³ãã®äŸ¡å€èŠ³ã瀟å¡äžäººã²ãšãã«æµžéããã瀟å¡ããã©ã³ããæ·±ãç解ããè¡åãèšåã§äœçŸããããšãç®æããŸãã
ãã©ã³ãããèªåããšããšããŠæããèªããæã£ãŠåãåŸæ¥å¡ã¯ã顧客ã«å¯ŸããŠæé«ã®ãµãŒãã¹ãæäŸããäŒæ¥ã®æé·ã«å€§ããè²¢ç®ããŸãã
ã€ã³ããŒãã©ã³ãã£ã³ã°ã®å¹æ
- 顧客æºè¶³åºŠã®åäž
ãã©ã³ããç解ããäœçŸããåŸæ¥å¡ã¯ã顧客ã«å¯ŸããŠäžè²«ãããã©ã³ãäœéšãæäŸã§ããããã顧客æºè¶³åºŠã®åäžã«ç¹ãããŸãã
- åŸæ¥å¡æºè¶³åºŠã»ãšã³ã²ãŒãžã¡ã³ãã®åäž
äŒæ¥ç念ããã©ã³ããžã®å ±æãæã€åŸæ¥å¡ã¯ãä»äºã«å¯Ÿããã¢ãããŒã·ã§ã³ãé«ããå®ççåäžã«ãç¹ãããŸãã
- äŒæ¥ç念ã®å®çŸ
ãã©ã³ããäœçŸããåŸæ¥å¡ãå¢ããããšã§ãäŒæ¥ç念ã浞éããäŒæ¥æåãšããŠæ ¹ä»ããŠãããŸãã
ã€ã³ããŒãã©ã³ãã£ã³ã°ã®å ·äœçãªææ³
- 瀟å
ã€ãã³ãã®å®æœ
ããã¯ãªãããŒãã£ã³ã°ã瀟å¡ç ä¿®ãæ芪äŒãªã©ãéããŠã瀟å¡å士ã®ã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ãããã©ã³ãã«å¯Ÿããå ±éèªèãæ·±ããŸãã
- 瀟å¡æè²ããã°ã©ã ã®å°å
¥
ãã©ã³ãç念ãè¡åæéãªã©ãåŠã¶ç ä¿®ããã°ã©ã ãå®æœããããšã§ã瀟å¡ã®ãã©ã³ãç解ãæ·±ããŸãã
- 瀟å
å ±ãã€ã³ãã©ãããã§ã®æ
å ±çºä¿¡
äŒæ¥ç念ããã©ã³ãæŠç¥ã瀟å¡ã€ã³ã¿ãã¥ãŒãªã©ã瀟å å ±ãã€ã³ãã©ãããã§æ²èŒããããšã§ã瀟å¡ã®æèåäžãå³ããŸãã
- ãŠããã©ãŒã ããªãã£ã¹ãã¶ã€ã³
ãã©ã³ãã€ã¡ãŒãžãåæ ãããŠããã©ãŒã ããªãã£ã¹ãã¶ã€ã³ãã瀟å¡ã®ãã©ã³ãæèãé«ããŸãã
- 瀟å
衚地å¶åºŠ
ãã©ã³ãã«è²¢ç®ãã瀟å¡ã衚地ããããšã§ãã¢ãããŒã·ã§ã³ã®åäžãšãã©ã³ãè¡åã®ä¿é²ãå³ããŸãã
2. ã¢ãŠã¿ãŒãã©ã³ãã£ã³ã°
ã¢ãŠã¿ãŒãã©ã³ãã£ã³ã°ãšã¯ã顧客ãåžå Žå šäœã察象ãšãããã©ã³ãã£ã³ã°æŽ»åã§ããåºåãPRãWebãµã€ããSNSãªã©ãããŸããŸãªããŒã«ãé§äœ¿ããŠã顧客ã«å¯ŸããŠãã©ã³ãã¡ãã»ãŒãžãçºä¿¡ãã賌買æ欲ã®åäžããã©ã³ãèªç¥ã®æ¡å€§ãç®æããŸãã
ã¢ãŠã¿ãŒãã©ã³ãã£ã³ã°ã®å¹æ
- ãã©ã³ãèªç¥åºŠåäž
å€ãã®é¡§å®¢ã«ãã©ã³ããç¥ã£ãŠãããããšã§ã賌買ã®éžæè¢ãå¢ãããåžå Žã«ãããååšæãé«ããŸãã
- ãã©ã³ãã€ã¡ãŒãžåäž
ã¿ãŒã²ãã顧客ã«é¿ãã¡ãã»ãŒãžãçºä¿¡ããããšã§ããã©ã³ãã«å¯Ÿãã奜æçãªã€ã¡ãŒãžã圢æããŸãã
- 賌買æ欲åäž
ååããµãŒãã¹ã®äŸ¡å€ãç©æ¥µçã«äŒããããšã§ã顧客ã®è³Œè²·æ欲ãé«ãã売äžå¢å ã«è²¢ç®ããŸãã
ã¢ãŠã¿ãŒãã©ã³ãã£ã³ã°ã®å ·äœçãªææ³
- åºå
ãã¬ãCMãæ°èåºåãéèªåºåãWebåºåãªã©ãå€æ§ãªåªäœãéããŠããã©ã³ãã¡ãã»ãŒãžãåºãçºä¿¡ããŸãã
- PRïŒPublic Relationsã»ãããªã㯠ãªã¬ãŒã·ã§ã³ãºïŒ
å ±éæ©é¢ãžã®ãã¬ã¹ãªãªãŒã¹é ä¿¡ãã€ãã³ãéå¬ãéããŠãã¡ãã£ã¢ã«åãäžããŠãããããšã§ããã©ã³ãã®é²åºãå¢ãããŸãã
- Webãµã€ã
äŒæ¥æ å ±ãååã»ãµãŒãã¹æ å ±ããã©ã³ãã¹ããŒãªãŒãªã©ãæ²èŒãã顧客ãšã®éèŠãªæ¥ç¹ãæ§ç¯ããŸãã
- SNS
FacebookãTwitterãInstagramãªã©ãåãã©ãããã©ãŒã ã®ç¹æ§ã«åãããæ å ±çºä¿¡ãè¡ãã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ããŸãã
- ã³ã³ãã³ãããŒã±ãã£ã³ã°
ããã°èšäºãåç»ããã¯ã€ãããŒããŒãªã©ã顧客ã«ãšã£ãŠäŸ¡å€ã®ããã³ã³ãã³ããå¶äœã»é ä¿¡ããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ããŸãã
- ã€ãã³ãã»ãã£ã³ããŒã³
æ°ååçºè¡šäŒãäœéšã€ãã³ãããã£ã³ããŒã³ãªã©ãå®æœããããšã§ã顧客ãšã®çŽæ¥çãªæ¥ç¹ãåµåºãããã©ã³ãäœéšãæäŸããŸãã
3. ååã»ãµãŒãã¹ãã©ã³ãã£ã³ã°
ååã»ãµãŒãã¹ãã©ã³ãã£ã³ã°ãšã¯ãç¹å®ã®ååããµãŒãã¹ã«ç¹åãããã©ã³ãã£ã³ã°æŽ»åã§ãã競å補åãšã®å·®å¥åãå³ãã顧客ããŒãºã«åèŽãããã©ã³ãã€ã¡ãŒãžãæ§ç¯ããããšã§ã顧客ãã€ã€ãªãã£ã®åäžãç®æããŸãã
ååã»ãµãŒãã¹ãã©ã³ãã£ã³ã°ã®å¹æ
- 競åãšã®å·®å¥å
ç¬èªã®äŸ¡å€ãæ確ã«ããããšã§ãäŸ¡æ Œç«¶äºããè±åŽãã顧客ã«éžã°ããååšãšãªããŸãã
- 顧客ããŒãºãžã®é©å
ã¿ãŒã²ãã顧客ã®ããŒãºãæºããååããµãŒãã¹ãæäŸããããšã§ã顧客æºè¶³åºŠãé«ããŸãã
- ãã©ã³ããã€ã€ãªãã£åäž
顧客ã«æçãä¿¡é ŒãæããŠãããããšã§ããªããŒã¿ãŒãå¢ãããé·æçãªåç確ä¿ã«ç¹ãããŸãã
ååã»ãµãŒãã¹ãã©ã³ãã£ã³ã°ã®å ·äœçãªææ³
- ããŒãã³ã°
ååããµãŒãã¹ã®ã³ã³ã»ãããè¡šçŸãã顧客ã®èšæ¶ã«æ®ããããããŒãã³ã°ãéçºããŸãã
- ããŽ
ãã©ã³ãã€ã¡ãŒãžã象城ããããŽããã¶ã€ã³ããååããã±ãŒãžãåºåãªã©ã«å±éããŸãã
- ããã±ãŒãžãã¶ã€ã³
ååã®é åãèŠèŠçã«äŒãã賌買æ欲ãé«ããããã±ãŒãžãã¶ã€ã³ãéçºããŸãã
- åºåå±é
ã¿ãŒã²ãã顧客ã«é¿ãã¡ãã»ãŒãžãã¯ãªãšã€ãã£ãã§ãååããµãŒãã¹ã®äŸ¡å€ã蚎æ±ããŸãã
- 顧客äœéšèšèš
ååããµãŒãã¹ã®å©çšã·ãŒã³ãæ³å®ãã顧客ã«æé«ã®ãã©ã³ãäœéšãæäŸããããã®å·¥å€«ãåãããŸãã
4. äŒæ¥ãã©ã³ãã£ã³ã°
äŒæ¥ãã©ã³ãã£ã³ã°ãšã¯ãäŒæ¥å šäœãšããŠã®çµ±äžçãªãã©ã³ãã€ã¡ãŒãžãæ§ç¯ãã掻åã§ããäŒæ¥ç念ãããžã§ã³ãæ確åãã瀟äŒã«å¯ŸããŠçºä¿¡ããããšã§ã瀟äŒçä¿¡é Œã®ç²åŸãäŒæ¥äŸ¡å€åäžãåªç§ãªäººæã®ç¢ºä¿ãç®æããŸãã
äŒæ¥ãã©ã³ãã£ã³ã°ã®å¹æ
- 瀟äŒçä¿¡é Œã®ç²åŸ
äŒæ¥ãšããŠã®è²¬ä»»ãæããã瀟äŒã«è²¢ç®ãã姿å¢ã瀺ãããšã§ãã¹ããŒã¯ãã«ããŒããã®ä¿¡é ŒãåŸãããšãã§ããŸãã
- äŒæ¥äŸ¡å€åäž
é«ãå«ç芳ã瀟äŒè²¢ç®æŽ»åã¯ãäŒæ¥äŸ¡å€ãé«ããæè³å®¶ã顧客ããã®è©äŸ¡åäžã«ç¹ãããŸãã
- åªç§ãªäººæã®ç¢ºä¿
é åçãªäŒæ¥ç念ãããžã§ã³ã¯ãåªç§ãªäººæãåŒãã€ããå®ççåäžã«è²¢ç®ããŸãã
äŒæ¥ãã©ã³ãã£ã³ã°ã®å ·äœçãªææ³
- ã³ãŒãã¬ãŒãã¢ã€ãã³ãã£ã㣠(CI) ã®ç¢ºç«
äŒæ¥ç念ãããžã§ã³ãããªã¥ãŒãæ確åããããŽããã©ã³ãã«ã©ãŒãã¹ããŒã¬ã³ãªã©ãçµ±äžããããšã§ãäžè²«ãããã©ã³ãã€ã¡ãŒãžãæ§ç¯ããŸãã
- CSR掻åãžã®åãçµã¿
ç°å¢åé¡ã瀟äŒè²¢ç®æŽ»åãªã©ã«åãçµãããšã§ãäŒæ¥ã®ç€ŸäŒç責任ãæãããä¿¡é Œãç²åŸããŸãã
- ã¡ãã£ã¢ãžã®ç©æ¥µçãªé²åº
ãã¬ã¹ãªãªãŒã¹é ä¿¡ãèšè äŒèŠãã€ã³ã¿ãã¥ãŒå¯Ÿå¿ãªã©ãéããŠãäŒæ¥ã®æ å ±ãç©æ¥µçã«çºä¿¡ããŸãã
- ãªãŠã³ãã¡ãã£ã¢ã®æŽ»çš
èªç€Ÿã§éå¶ããWebãµã€ããããã°ãéããŠãäŒæ¥æ å ±ãçºä¿¡ãã顧客ãšã®çŽæ¥çãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ããŸãã
- 瀟å
ã³ãã¥ãã±ãŒã·ã§ã³ã®åŒ·å
瀟å¡äžäººã²ãšããäŒæ¥ç念ããã©ã³ããç解ããå ±æããããšã§ãäŒæ¥ãã©ã³ãã£ã³ã°æŽ»åãæšé²ããŸãã
5. ãªãã©ã³ãã£ã³ã°
ãªãã©ã³ãã£ã³ã°ãšã¯ãæ代ã®å€åã競äºç°å¢ã®å€åã«åãããŠãæ¢åãã©ã³ãã€ã¡ãŒãžãå·æ°ãã掻åã§ãã顧客ããŒãºã®å€åã競åã®åºçŸãäŒæ¥æŠç¥ã®è»¢æãäŒæ¥ã€ã¡ãŒãžã®äœäžããã©ã³ãã®èæœåãªã©ãããŸããŸãªèŠå ããã£ããã«å®æœãããŸãã
ãªãã©ã³ãã£ã³ã°ã®å¹æ
- ãã©ã³ã䟡å€ã®åäž
æ代é ãã«ãªã£ããã©ã³ãã€ã¡ãŒãžãå·æ°ããããšã§ã顧客ã®é¢å¿ãåã³éãããã©ã³ã䟡å€ãé«ããŸãã
- 顧客局ã®æ¡å€§
æ°ããªã¿ãŒã²ãã顧客ã«ã¢ãããŒãããããšã§ã顧客åºç€ãæ¡å€§ããæ°ããªåžå ŽãéæããŸãã
- 競äºç°å¢ãžã®å¯Ÿå¿
å€åããåžå Žç°å¢ã競åã®ååã«åãããŠããã©ã³ããé²åãããããšã§ã競äºåªäœæ§ãç¶æããŸãã
ãªãã©ã³ãã£ã³ã°ã®å ·äœçãªææ³
- ããŽããã¶ã€ã³ã®å€æŽ
ãã©ã³ãã€ã¡ãŒãžãå·æ°ãããããããŽããŒã¯ããã¶ã€ã³ãäžæ°ããŸãã
- ã¿ãŒã²ãã顧客ã®èŠçŽã
æ°ããªé¡§å®¢å±€ãç²åŸãããããã¿ãŒã²ãã顧客ãåå®çŸ©ããããŒãºãåæããŸãã
- ãã©ã³ãã¡ãã»ãŒãžã®åå®çŸ©
æ代ã®å€åã«åãããŠããã©ã³ãã¡ãã»ãŒãžãä¿®æ£ããããæ°ããªã¡ãã»ãŒãžãéçºãããããŸãã
- ååã»ãµãŒãã¹ã©ã€ã³ãããã®èŠçŽã
顧客ããŒãºã®å€åã«åãããŠãååããµãŒãã¹ã®ã©ã€ã³ããããèŠçŽããŸãã
- ã³ãã¥ãã±ãŒã·ã§ã³æŠç¥ã®èŠçŽã
æ°ããªã¿ãŒã²ãã顧客ã«ã¢ãããŒããããããåºåå±éãPR掻åãSNSéçšãªã©ãèŠçŽããŸãã
ãã©ã³ãã£ã³ã°ã§å€ãããå°ããªäŒç€Ÿã®æªæ¥
å°ããªäŒç€Ÿããã©ã³ãã£ã³ã°ãéããŠãç¬èªã®äŸ¡å€ãã確ç«ãã顧客ãšã®ãä¿¡é Œé¢ä¿ããç¯ãããšãã§ããã°ãå°åã®é¡§å®¢ããæ·±ãä¿¡é Œãããé·ãæãããäŒæ¥ãžãšæé·ããããšãã§ããŸãããŸããç¬èªã®äŸ¡å€ã§åè² ã§ããããã«ãªããäŸ¡æ Œä»¥å€ã®èŠçŽ ã§é¡§å®¢ãç²åŸã§ããããã«ãªããŸãã
ç±ççãªãã¡ã³ãç²åŸãããªããŒã¿ãŒãå¢ããããšã§ãå®å®ããåçã確ä¿ã§ããã ãã§ãªããäŒæ¥ç念ããã©ã³ãã«å ±æããåªç§ãªäººæãç²åŸãããããªããŸãããããŠãæ°èŠäºæ¥å±éã販路æ¡å€§ãªã©ãæ°ããªææŠããããããªããŸãã
å°ããªäŒç€Ÿã¯ã倧äŒæ¥ã«ã¯ãªãæè»æ§ãã¹ããŒãæã顧客ãšã®è·é¢ã®è¿ããšãã£ã匷ã¿ãæã£ãŠããŸãããã©ã³ãã£ã³ã°ãéããŠãããã®åŒ·ã¿ãæ倧éã«æŽ»ããããšã§ã倧ããªå¯èœæ§ãç§ããŠããã®ã§ãã
ãã©ã³ãæ§ç¯ã®æµã
å¹æçãªãã©ã³ãã£ã³ã°ãè¡ãã«ã¯ã以äžã®ã¹ããããäœç³»çã«é²ããããšãéèŠã§ãã
1. çŸç¶åæ
ãã©ã³ãã£ã³ã°æŠç¥ãç«ãŠãåã«ããŸãã¯çŸç¶åæãè¡ããåžå Žã«ãããèªç€Ÿã®ç«ã¡äœçœ®ã客芳çã«ææ¡ããŸãã
åžå Žèª¿æ» | åžå ŽèŠæš¡ãæé·æ§ããã¬ã³ãã顧客ããŒãºãªã©ã調æ»ããŸãã |
競ååæ | 競åäŒæ¥ã®åŒ·ã¿ã»åŒ±ã¿ããã©ã³ãæŠç¥ãååã»ãµãŒãã¹ãªã©ãåæããŸãã |
èªç€Ÿåæ | èªç€Ÿã®åŒ·ã¿ã»åŒ±ã¿ããã©ã³ãã€ã¡ãŒãžã顧客åºç€ãçµå¶è³æºãªã©ãåæããŸãã |
ãããã®åæçµæãç·åçã«å€æããããšã§ããã©ã³ãã£ã³ã°æŠç¥ã®æ¹åæ§ã決å®ããããã®åºç€æ å ±ãåŸãããšãã§ããŸãã
2. ç®æšèšå®
çŸç¶åæãèžãŸãããã©ã³ãã£ã³ã°ãéããŠéæãããå ·äœçãªç®æšãèšå®ããŸããç®æšã¯ãå ·äœçãã€æž¬å®å¯èœã§ãéæå¯èœãªãã®ã«ããŸãã
å ·äœçãªç®æšèšå®äŸ
- ãã©ã³ãèªç¥åºŠã20%åäžããã
- Webãµã€ããžã®ã¢ã¯ã»ã¹æ°ã30%å¢å ããã
- æ°èŠé¡§å®¢ç²åŸæ°ã50件å¢å ããã
- 顧客æºè¶³åºŠã15%åäžããã
3. ã¿ãŒã²ããèšå®
ã©ã®é¡§å®¢å±€ã«ãã©ã³ããå±ãããã®ããèãã幎霢ãæ§å¥ãè·æ¥ã䟡å€èŠ³ãã©ã€ãã¹ã¿ã€ã«ãªã©ãèæ ®ããŠã詳现ãªãã«ãœããèšå®ããŸãã
ãã«ãœãèšå®äŸ
åå | å±±ç°å€ªé |
幎霢 | 30æ³ |
æ§å¥ | ç·æ§ |
è·æ¥ | ITäŒæ¥å€å |
ã©ã€ãã¹ã¿ã€ã« | éœäŒæ®ãããææ°ã®ã¬ãžã§ãã奜ããé±æ«ã¯ã¢ãŠããã¢ã楜ãã |
ãªã©ãªã©ã以äžã®èšäºãåèã«ç¬èªã®ãã«ãœããèšå®ããŠã¿ãŠãã ããã
âŒãã«ãœãã£ãŠãªã«ïŒãã«ãœãèšå®ã®æ¹æ³ã培åºè§£èª¬ããŸã
4. ãã©ã³ãã³ã³ã»ããã®çå®
ãã©ã³ãã®æ žãšãªã䟡å€ãäžèšã§è¡šçŸãããã©ã³ãã³ã³ã»ãããçå®ããŸãããã©ã³ãã³ã³ã»ããã¯ã顧客ã«æäŸãã䟡å€ããããã£ããïŒæ©æµã»äŸ¿çïŒãæ確ã«è¡šçŸããå ±æãåŸããããããªã¡ãã»ãŒãžã§ããããšãéèŠã§ãã
â»ãããã£ããã«ã¯æ ç·çãããã£ãããšæ©èœçãããã£ããããããŸãã
ãã©ã³ãã³ã³ã»ããèšå®äŸ
ãæé«ã®å質ã§ãã客æ§ã®æ¯æ¥ãè±ãã«ãã
ãé©æ°çãªæè¡ã§ãæªæ¥ãåµé ãããã
ãèªç¶ã®æµã¿ãçãããå¥åº·ãªç€ŸäŒã«è²¢ç®ãããã
5. ãã©ã³ãã¢ã€ãã³ãã£ãã£ã®ç¢ºç«
ãã©ã³ãã®äžç芳ãèŠèŠçã«è¡šçŸãããã©ã³ãã¢ã€ãã³ãã£ãã£ã確ç«ããŸãããã©ã³ãã¢ã€ãã³ãã£ãã£ã¯ãããŽããã©ã³ãã«ã©ãŒãã¿ã€ãã°ã©ãã£ãããŒã³ïŒãããŒãåçãã€ã©ã¹ããåç»ãªã©ãããŸããŸãªèŠçŽ ã§æ§æãããŸãã
ãã©ã³ãã¢ã€ãã³ãã£ãã£èšå®äŸ
ã㎠| ã·ã³ãã«ã§ã¢ãã³ãªãã¶ã€ã³ |
ãã©ã³ãã«ã©ãŒ | éãšçœãåºèª¿ãšããæž æœæã®ããé è² |
ã¿ã€ãã°ã©ã㣠| æŽç·Žãããå°è±¡ãäžãããŽã·ãã¯äœ |
ããŒã³ïŒãã㌠| èª å®ã§ä¿¡é Œæã®ããã³ãã¥ãã±ãŒã·ã§ã³ |
6. ãã©ã³ãã£ã³ã°æŠç¥ã®å®è¡
çå®ãããã©ã³ãã£ã³ã°æŠç¥ã«åºã¥ããå ·äœçãªæœçãå®è¡ããŸããWebãµã€ãå¶äœã»éçšãã³ã³ãã³ãããŒã±ãã£ã³ã°ãSNSéçšãåºåå±éãã€ãã³ãéå¬ãªã©ãããŸããŸãªæ段ãçµã¿åããã顧客ãšã®æ¥ç¹ãèšèšããŸãã
7. å¹æ枬å®
ã¢ã¯ã»ã¹è§£æãã¢ã³ã±ãŒã調æ»ã売äžåæãªã©ãéããŠãæœçã®å¹æãå®éçã«æž¬å®ããŸããPDCAãµã€ã¯ã« (Plan-Do-Check-Action) ãåããªãããå¹æçãªæœçã¯ç¶ç¶ããå¹æãäœãæœçã¯æ¹åããããšã§ãã©ã³ãæŠç¥ãåžžã«é²åãããŠãããŸãã
å¹æ枬å®ã®äŸ
ã¢ã¯ã»ã¹è§£æ | Webãµã€ãã®èšªåè æ°ãæ»åšæéãåæããŸãã |
ã¢ã³ã±ãŒãèª¿æ» | 顧客æºè¶³åºŠããã©ã³ãèªç¥åºŠã調æ»ããŸãã |
売äžåæ | æ°èŠé¡§å®¢ã®ç²åŸæ°ããªããŒã¿ãŒçã確èªããŸãã |
ãã©ã³ãã£ã³ã°ã«åœ¹ç«ã€ãã¬ãŒã ã¯ãŒã¯
ãã©ã³ãã£ã³ã°æŠç¥ãç«æ¡ã»å®è¡ããäžã§ã以äžã®ãã¬ãŒã ã¯ãŒã¯ã掻çšããããšã§ãããäœç³»çã§å¹æçã«é²ããããšãã§ããŸãã
3Cåæ
3Cåæã¯ãåžå Žã»é¡§å®¢ (Customer)ã競å (Competitor)ãèªç€Ÿ (Company) ã®3ã€ã®èŠç¹ããåæãè¡ãããšã§ãåžå Žã«ãããèªç€Ÿã®ç«ã¡äœçœ®ã匷ã¿ã»åŒ±ã¿ãæ確åããå·®å¥åèŠå ãèŠåºããã¬ãŒã ã¯ãŒã¯ã§ãã
顧客åæ | ã¿ãŒã²ãã顧客ã®ããŒãºã賌買è¡åãæ å ±åéæ¹æ³ãªã©ãåæããŸãã |
競ååæ | 競åäŒæ¥ã®åŒ·ã¿ã»åŒ±ã¿ããã©ã³ãæŠç¥ãååã»ãµãŒãã¹ãäŸ¡æ Œãªã©ãåæããŸãã |
èªç€Ÿåæ | èªç€Ÿã®åŒ·ã¿ã»åŒ±ã¿ããã©ã³ãã€ã¡ãŒãžã顧客åºç€ãçµå¶è³æºãªã©ãåæããŸãã |
SWOTåæ
SWOTåæã¯ãèªç€Ÿã®åŒ·ã¿ (Strengths)ã匱㿠(Weaknesses)ãæ©äŒ (Opportunities)ãè åš (Threats) ãåæããããšã§ãå€éšç°å¢ãšå éšç°å¢ãèžãŸããæŠç¥ç«æ¡ãå¯èœã«ãããã¬ãŒã ã¯ãŒã¯ã§ãã
匷㿠| 競ååªäœæ§ãå·®å¥åèŠå ãç¬èªæè¡ãåªç§ãªäººæãªã© |
匱㿠| ãã©ã³ãèªç¥åºŠã®äœããäŸ¡æ Œç«¶äºåã人æäžè¶³ãªã© |
æ©äŒ | åžå Žã®æé·ãæ°ããªé¡§å®¢å±€ã®éæãæè¡é©æ°ãªã© |
è åš | 競åã®åºçŸãåžå Žã®çž®å°ãæ³èŠå¶ã®åŒ·åãªã© |
PESTåæ
PESTåæã¯ãæ¿æ²» (Politics)ãçµæž (Economics)ãç€ŸäŒ (Society)ãæè¡ (Technology) ã®4ã€ã®èŠç¹ãããã¯ãç°å¢ãåæããããšã§ãåžå Žãã¬ã³ãã瀟äŒå€åãæããå°æ¥äºæž¬ã«åœ¹ç«ãŠããã¬ãŒã ã¯ãŒã¯ã§ãã
æ¿æ²» | æ¿æ²»äœå¶ãæ³èŠå¶ãæ¿çãåœéé¢ä¿ãªã© |
çµæž | çµæžæé·çãç©äŸ¡ãéå©ãçºæ¿ã¬ãŒããªã© |
ç€ŸäŒ | 人å£åæ ãã©ã€ãã¹ã¿ã€ã«ã䟡å€èŠ³ãæåãªã© |
æè¡ | æè¡é©æ°ãããžã¿ã«åãAIãIoTãªã© |
代衚çãªWebãã©ã³ãã£ã³ã°æŠç¥
Webãã©ã³ãã£ã³ã°ãšã¯ïŒ
Webãã©ã³ãã£ã³ã°ãšã¯ãWebãµã€ããããžã¿ã«ããŒã±ãã£ã³ã°ãé§äœ¿ããŠãã©ã³ããæ§ç¯ããææ³ã§ããã€ã³ã¿ãŒããããæ®åããäžã§ã顧客ãæ å ±åéã賌買掻åãè¡ãå ŽãšããŠãWebãµã€ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®éèŠæ§ã¯é£èºçã«é«ãŸã£ãŠããŸãã
çŸä»£ç€ŸäŒã§ã¯ãWebãµã€ãã¯äŒæ¥ã®ãé¡ããšãèšããéèŠãªæ¥ç¹ãšãªãã顧客ãšã®æåã®åºäŒãã®å Žã«ãªãããšãå°ãªããããŸããã
Webãµã€ããã©ã³ãã£ã³ã°
Webãµã€ãã¯äŒæ¥ã®ãã©ã³ãã€ã¡ãŒãžãäœçŸããéèŠãªå Žã§ãã顧客ã¯Webãµã€ãã®ãã¶ã€ã³ãã³ã³ãã³ãã䜿ãããããéããŠäŒæ¥ã®ãã©ã³ãã€ã¡ãŒãžãå€æããŸãããã®ãããã¿ãŒã²ãããŠãŒã¶ãŒãæ確ã«ãããã«ãœãã«åãããWebãµã€ãèšèšãè¡ãããšãéèŠã§ãã
å ·äœçã«ã¯ã以äžã®ãã€ã³ããæèããããšã§ãŠãŒã¶ãŒäœéšãåäžããã顧客ç²åŸããã©ã³ãèªç¥æ¡å€§ã«ã€ãªããããšãã§ããŸãã
- ãã¶ã€ã³
ã¿ãŒã²ãã顧客ã®å¥œã¿ã«åããããã¶ã€ã³ããã©ã³ãã€ã¡ãŒãžãè¡šçŸããã«ã©ãŒããã©ã³ããåçãåç»ãªã©ãéžæããèŠèŠçã«é åçãªWebãµã€ããæ§ç¯ããŸãã
- ã³ã³ãã³ã
顧客ã®ããŒãºãæ€çŽ¢æå³ãåæããæçãªæ å ±ãèªã¿ç©æ§ã®é«ãã³ã³ãã³ãã顧客ã®å¿ãåããã¹ããŒãªãŒãæäŸããããšã§ã顧客ã®ãšã³ã²ãŒãžã¡ã³ããé«ããŸãã
- å°ç·èšèš
顧客ãç®çã®æ å ±ã«ã¹ã ãŒãºã«ã¢ã¯ã»ã¹ã§ãããããåãããããããã²ãŒã·ã§ã³ãé©åãªå éšãªã³ã¯ãè¡åãä¿ãïŒCTAïŒãã¿ã³é 眮ãªã©ãèšèšããã¹ãã¬ã¹ãªãWebãµã€ããåéã§ããç°å¢ãæäŸããŸãã
ããã«ãWebãµã€ããã©ã³ãã£ã³ã°ã«ãããŠã¯ã以äžã®2ã€ã®èŠçŽ ãç¹ã«éèŠã§ãã
- SEO察ç
SEO (Search Engine Optimization) ãšã¯ãæ€çŽ¢ãšã³ãžã³ã®ã©ã³ãã³ã°ã§äžäœè¡šç€ºãç®æããWebãµã€ããžã®ã¢ã¯ã»ã¹æ°ãå¢å ãããããã®æœçã§ããé©åãªããŒã¯ãŒãéžå®ãã³ã³ãã³ãSEOãå éšå¯Ÿçãå€éšå¯Ÿçãå®æœããããšã§ãããå€ãã®é¡§å®¢ã«Webãµã€ããžèšªåããŠãããããšãã§ããŸãã
- UI/UXæ¹å
UI (User Interface) ãšã¯ããŠãŒã¶ãŒãWebãµã€ããæäœããéã®èŠãç®ã䜿ãããããæããŸããUX (User Experience) ãšã¯ããŠãŒã¶ãŒãWebãµã€ããå©çšããéã«æããå šäœçãªäœéšãæããŸããUI/UXãæ¹åããããšã§ããŠãŒã¶ãŒã®çŽæçãªæäœãä¿ããã¹ãã¬ã¹ãªãWebãµã€ããé²èŠ§ã»å©çšã§ããç°å¢ãæäŸããããšãã§ããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ã顧客ã®èå³é¢å¿ãæ¹ãã€ããè¯è³ªãªã³ã³ãã³ããå¶äœã»çºä¿¡ããèŠèŸŒã¿é¡§å®¢ãšã®ãšã³ã²ãŒãžã¡ã³ããæ·±ãã顧客ãšã®é·æçãªé¢ä¿æ§ç¯ãç®æãããŒã±ãã£ã³ã°ææ³ã§ãã
åŸæ¥ã®åºåã®ããã«äžæ¹çã«æ å ±ãçºä¿¡ããã®ã§ã¯ãªãã顧客ã«ãšã£ãŠäŸ¡å€ã®ããæ å ±ãæäŸããããšã§ã顧客ã®ä¿¡é Œãç²åŸãã賌買è¡åãä¿é²ããããšãç®çãšããŸãã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ã§ã¯ãããã°èšäºããã¥ãŒã¹èšäºãã³ã©ã ããã¯ã€ãããŒããŒãåç»ãã€ã³ãã©ã°ã©ãã£ãã¯ãªã©ãããŸããŸãªåœ¢åŒã®ã³ã³ãã³ãã掻çšããŸãã
éèŠãªã®ã¯ãã¿ãŒã²ãããŠãŒã¶ãŒã®ããŒãºãæ€çŽ¢æå³ãåæãã圌ãã«ãšã£ãŠæ¬åœã«åœ¹ã«ç«ã€æ å ±ãèªã¿ç©æ§ã®é«ãã³ã³ãã³ããæäŸããããšã§ãããŸããã³ã³ãã³ãããŒã±ãã£ã³ã°ã®å¹æãé«ããããã«ã¯ãSEO察çãšSNSã®é£æºãéèŠãšãªããŸãã
- SEO察ç
ã³ã³ãã³ãã®å 容ãšé¢é£æ§ã®é«ãããŒã¯ãŒããéžå®ããã¿ã€ãã«ãèŠåºããæ¬æã«å¹æçã«é 眮ããããšã§ãæ€çŽ¢ãšã³ãžã³ããã®æµå ¥å¢å ãçããŸããSEO察çãæœãããšã§ã顧客ãæ€çŽ¢ããéã«èªç€Ÿã®ã³ã³ãã³ããäžäœã«è¡šç€ºãããããšãã§ããŸãã
- SNSé£æº
ãœãŒã·ã£ã«ã¡ãã£ã¢ã§ã³ã³ãã³ããæ¡æ£ããããšã§ããã©ã³ãèªç¥ã®æ¡å€§ãWebãµã€ããžã®èªå°ãä¿é²ããŸãã顧客ãèå³ãæã¡ãããªã³ã³ãã³ããSNSã§ã·ã§ã¢ããããšã§ãããå€ãã®äººã®ç®ã«è§Šããæ©äŒãå¢ããããšãã§ããŸãã
SNSãã©ã³ãã£ã³ã°
SNSãã©ã³ãã£ã³ã°ãšã¯ãFacebookãTwitterãInstagramãYouTubeãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããŠãã©ã³ããæ§ç¯ããææ³ã§ããçŸä»£ç€ŸäŒã«ãããŠãSNSã¯é¡§å®¢ãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå³ãäžã§æ¬ ãããªãããŒã«ã§ãã
äŒæ¥ã¯SNSãç©æ¥µçã«æŽ»çšããããšã§ããã©ã³ãã€ã¡ãŒãžã®åäžã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ãã®åŒ·åã顧客ãã€ã€ãªãã£ã®åäžãç®æããŠããŸããåãã©ãããã©ãŒã ã®ç¹æ§ãç解ããé©åãªã³ã³ãã³ãæçš¿ããã£ã³ããŒã³ãå±éããããšã§ãã¿ãŒã²ãããŠãŒã¶ãŒãžã®ãªãŒããæ倧åããããšãã§ããŸãã
- Facebook
å®åç»é²å¶ã§ããããããŠãŒã¶ãŒã®å±æ§æ å ±ãè±å¯ã§ãã¿ãŒã²ãã£ã³ã°åºåãªã©ã掻çšãã粟床ã®é«ãããŒã±ãã£ã³ã°ãè¡ãããšãã§ããŸããäŒæ¥æ å ±ã¯ããšããã瀟å¡çŽ¹ä»ã瀟å ã€ãã³ãã®æ§åãªã©ãçºä¿¡ããããšã§ãäŒæ¥å ã®ã人ããæãããã芪è¿æã®ãããã©ã³ãã£ã³ã°ãå¯èœã§ãã
- XïŒæ§TwitterïŒ
ãªã¢ã«ã¿ã€ã æ§ã®é«ãæ å ±çºä¿¡ã«é©ããŠãããææ°æ å ±ããã£ã³ããŒã³æ å ±ãªã©ãè¿ éã«ãŠãŒã¶ãŒã«å±ããããšãã§ããŸãããŸããXïŒæ§TwitterïŒã¯ãŠãŒã¶ãŒãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããããã©ãããã©ãŒã ã§ã顧客ã®å£°ãåéãããã質åã«çãããããããšã§ã顧客ãšã®è·é¢ãçž®ããããšãã§ããŸãã
- Instagram
åçãåç»ãäžå¿ãšããããžã¥ã¢ã«ã³ãã¥ãã±ãŒã·ã§ã³ã«ç¹åããŠãããååããµãŒãã¹ã®é åãèŠèŠçã«äŒããããšãã§ããŸããããã·ã¥ã¿ã°ã掻çšããããšã§ãæœåšé¡§å®¢ãžã®ãªãŒããåºããããšãå¯èœã§ãäŒæ¥ã®äžç芳ãè¡šçŸããåçãåç»ãæçš¿ããããšã§ããã©ã³ãã€ã¡ãŒãžãæ§ç¯ããããšãã§ããŸããæè¿ã¯ãªãŒã«ïŒã·ã§ãŒãåç»ïŒã®æŽ»çšãçãã§ãã
- YouTube
åç»ã³ã³ãã³ããé ä¿¡ãããã©ãããã©ãŒã ã§ãåå玹ä»åç»ã䜿ãæ¹èª¬æåç»ãäŒæ¥çŽ¹ä»åç»ãªã©ãå€æ§ãªçš®é¡ã®åç»ã³ã³ãã³ããé ä¿¡ããããšã§ã顧客ã«æ·±ããã©ã³ããç解ããŠããããŸãã
SNSãã©ã³ãã£ã³ã°ã§ã¯ããŠãŒã¶ãŒããã®ããããïŒãããã·ã§ã¢ããã³ã¡ã³ãããªã©ãä¿é²ãããšã³ã²ãŒãžã¡ã³ãçãé«ããããšãéèŠã§ãã
- ãšã³ã²ãŒãžã¡ã³ãçåäž
ãŠãŒã¶ãŒããã®åå¿ãå¢ããããã«ã¯ã質åãæããããæçš¿ããã£ã³ããŒã³äŒç»ããŠãŒã¶ãŒåå åã³ã³ãã³ããªã©ãç©æ¥µçã«å®æœããããšãæå¹ã§ãã顧客ãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãä¿é²ããããšã§ã顧客ãšã®é¢ä¿æ§ãæ·±ããããšãã§ããŸãã
- ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°
圱é¿åã®ããã€ã³ãã«ãšã³ãµãŒãšã¿ã€ã¢ããããååããµãŒãã¹ã®å£ã³ããåºããŠãããããšã§ãèªç¥æ¡å€§ã賌買æ欲åäžãå³ãããŒã±ãã£ã³ã°ææ³ã§ããã€ã³ãã«ãšã³ãµãŒã®ãã©ãã¯ãŒã«èªç€Ÿã®ååããµãŒãã¹ãPRããŠãããããšã§ãå¹ççã«ã¿ãŒã²ãã顧客ã«ãªãŒãããããšãã§ããŸãã
å°ããªäŒç€Ÿãå®è·µãããã©ã³ãã£ã³ã°æåã®ç§èš£
ãã©ã³ãã£ã³ã°ã¯ãäžæäžå€ã«ææãåºããã®ã§ã¯ãããŸããã顧客ã®å¿ã«æ·±ããã©ã³ããå»ã¿èŸŒãããã«ã¯ãé·æçãªèŠç¹ã«ç«ã¡ãæŠç¥çã«åãçµãå¿ èŠããããŸãã
ããã§ã¯ãå°ããªäŒç€Ÿããã©ã³ãã£ã³ã°ãæåãããããã«ç¹ã«æ³šæãã¹ã5ã€ã®ãã€ã³ãããäºäŸã亀ããŠè§£èª¬ããŸãã
1. äžè²«æ§ïŒé¡§å®¢ã«ãåãããããããå±ãã
ãã©ã³ãã€ã¡ãŒãžã確ç«ããããã«ã¯ããäžè²«æ§ããéåžžã«éèŠã§ãããã©ã³ãã¡ãã»ãŒãžãããžã¥ã¢ã«ã顧客äœéšãªã©ã顧客ãšãã©ã³ããæ¥ãããããããã€ã³ãã«ãããŠãäžè²«ããã¡ãã»ãŒãžãçºä¿¡ããããšã§ã顧客ã®èšæ¶ã«æ®ãããããªãããã©ã³ãã«å¯Ÿããä¿¡é Œæãé«ãŸããŸãã
äŸãã°ãå°å ã®é£æã«ãã ãã£ããã³å±ããããæäœãããæž©ããããå®å¿ãããã©ã³ãã€ã¡ãŒãžãšããŠç¢ºç«ããããšããŸãããã®å Žåã
- ååïŒå°å ç£ã®å°éºŠãéèã䜿ã£ããã³äœã
- ããã±ãŒãžïŒææžã颚ã®æž©ãã¿ã®ãããã¶ã€ã³
- æ¥å®¢ïŒç¬é¡ã§äžå¯§ãªæ¥å®¢
- Webãµã€ã/SNSïŒæäœãã®æ§åãå°å ã®èŸ²å®¶ãšã®äº€æµãçºä¿¡
ãªã©ãããããå Žé¢ã§ãæäœãããæž©ããããå®å¿ããæããããããã«å·¥å€«ããŸãã
äžè²«æ§ããªãã¡ãã»ãŒãžã¯ã顧客ãæ··ä¹±ããããã©ã³ãã€ã¡ãŒãžã®ç解ãé£ããããã ãã§ãªããéããããªãœãŒã¹ãç¡é§ã«ããŠããŸããŸãã
2. ç¶ç¶æ§ïŒçŠãããã³ãã³ããš
ãã©ã³ãã£ã³ã°ã¯çæçãªææãæ±ããã®ã§ã¯ãªããé·æçãªèŠç¹ã«ç«ã¡ãæ ¹æ°åŒ·ãåãçµã¿ç¶ããããšãéèŠã§ãããã©ã³ãã€ã¡ãŒãžã¯ãçæéã§ç¯ããããã®ã§ã¯ãªãã顧客ãšã®ç¶ç¶çãªã³ãã¥ãã±ãŒã·ã§ã³ãéããŠåŸã ã«åœ¢æãããŠãããŸãã
äŸãã°ãå°åã€ãã³ããžã®åå ã顧客ãšã®äº€æµã€ãã³ãéå¬ãSNSã§ã®æ å ±çºä¿¡ãªã©ãå°éãªæŽ»åãç¶ç¶ããããšã§ã顧客ãšã®ä¿¡é Œé¢ä¿ãè²ã¿ããã©ã³ããæé·ãããããšãã§ããŸããåžå Žç°å¢ã顧客ããŒãºã«åãããŠæè»ã«æŠç¥ãèŠçŽãã€ã€ãããã©ã³ãã®æ žãšãªã䟡å€èŠ³ãã¡ãã»ãŒãžã¯äžè²«ããŠå®ãç¶ããããšã倧åã§ãã
3. 顧客èŠç¹ïŒé¡§å®¢ã®å£°ã«è³ãåŸãã
ãã©ã³ãã£ã³ã°æŽ»åã«ãããŠæãéèŠãªã®ãã顧客èŠç¹ãã§ãã顧客ã®ããŒãºãšãŠã©ã³ããæ·±ãç解ããäœãæ±ããŠããã®ããã©ã®ãããªäŸ¡å€ãæäŸããã°åãã§ãããã®ããåžžã«æèããå¿ èŠããããŸãã
äŸãã°ãã¢ã³ã±ãŒã調æ»ã顧客ã€ã³ã¿ãã¥ãŒãéããŠé¡§å®¢ã®å£°ãåéãããããåºã«ååããµãŒãã¹ã®æ¹åãè¡ããŸããå°åã®ã€ãã³ãã§é¡§å®¢ãšçŽæ¥è©±ãæ©äŒãèšããããSNSã§ã¢ã³ã±ãŒããå®æœãããããããšã§ã顧客ã®å£°ãçŽæ¥èãããšãã§ããŸããããã«ããã顧客ã®ããŒãºã«åã£ãååããµãŒãã¹ãæäŸããæºè¶³åºŠãé«ããããšãã§ããŸãã
4. ç¬èªæ§ïŒãããããã磚ã
競äºã®æ¿ããåžå Žã«ãããŠã顧客ã«éžã°ããããã«ã¯ãä»ç€Ÿãšã®ãå·®å¥åããæ確ã«ããããšãéèŠã§ãã顧客ã«ãšã£ãŠããªãããªãã®ãã©ã³ããéžã¶å¿ èŠãããã®ãããéžã°ããçç±ããæ確ã«æ瀺ããããšã§ã顧客ã®è³Œè²·æ欲ãé«ããŸãã
äŸãã°ãå°å ã®äŒçµ±å·¥èžãåãå ¥ããååéçºãå°åã®æŽå²ãæåãäŒããã¹ããŒãªãŒäœãã顧客äžäººã²ãšãã®ããŒãºã«åããããµãŒãã¹æäŸãªã©ãå°ããªäŒç€Ÿã ããããã§ãããç¬èªæ§ããè¿œæ±ããããšã§ã顧客ã®å¿ãæŽãããšãã§ããŸãã
5. å¹æ枬å®ïŒå°ããªæ¹åãç©ã¿éãã
ãã©ã³ãã£ã³ã°ã®å¹æãæ倧åããããã«ã¯ãæœçã®å¹æãå®æçã«æž¬å®ããå¿ èŠã«å¿ããŠæ¹åããŠããããšãéèŠã§ããã¢ã¯ã»ã¹è§£æãã¢ã³ã±ãŒã調æ»ã売äžåæãªã©ãéããŠãå®éçãªããŒã¿ãååŸããçŸç¶ãææ¡ããŸãã
äŸãã°ãWebãµã€ãã®ã¢ã¯ã»ã¹æ°ãSNSã®ãã©ãã¯ãŒæ°ã顧客ããã®ã¢ã³ã±ãŒãçµæãåæããããšã§ã顧客ã®åå¿ãææ¡ããæ¹åã«ã€ãªããããšãã§ããŸããããã«ãããWebãµã€ãã®æ¹åãã³ã³ãã³ãã®èŠçŽããããŒã±ãã£ã³ã°æœçã®èª¿æŽãè¡ããããå¹æçãªãã©ã³ãã£ã³ã°æŽ»åãå®çŸããããšãã§ããŸãã
ãã©ã³ãã£ã³ã°ã¯äŒæ¥ã®æç¶çãªæé·ãæ¯ããéèŠãªèŠçŽ ã§ãããããã®æ³šæç¹ãå®ããªãããé·æçãªèŠç¹ã«ç«ã¡ã顧客ãšã®ä¿¡é Œé¢ä¿ãç¯ããŠãããŸããããå°ããªäŒç€Ÿã ããããã§ãããæž©ãããã©ã³ãã£ã³ã°ãç®æããŸãããã
å°ããªäŒç€Ÿã®ãã©ã³ãã£ã³ã°äºäŸ2éž
å°ããªäŒç€Ÿã ããã§ãããç¬èªæ§ã®é«ããã©ã³ãã£ã³ã°ã§æåãåããäºäŸã2ã€ã玹ä»ããŸãã
1. æ ªåŒäŒç€Ÿã€ãããŒãã«ãŒã€ã³ã°ïŒç±ççãªãã¡ã³ãçã¿åºããã¯ã©ããããŒã«é©åœã
âŒæ ªåŒäŒç€Ÿã€ãããŒãã«ãŒã€ã³ã°
é·éç軜äºæ²¢çºã«æ¬ç€Ÿã眮ãã¯ã©ããããŒã«ã¡ãŒã«ãŒã®ã€ãããŒãã«ãŒã€ã³ã°ã¯ããŠããŒã¯ãªããŒãã³ã°ãšåæ§çãªå³ããã®ããŒã«ããããŠé¡§å®¢ãšã®å¯æ¥ãªã³ãã¥ãã±ãŒã·ã§ã³ã§ç±ççãªãã¡ã³ãç²åŸããã¯ã©ããããŒã«æ¥çãçœåŒããååšãžãšæé·ããŸããã
æåãã€ã³
- å·®å¥åæŠç¥
倧æããŒã«ã¡ãŒã«ãŒãšã¯äžç·ãç»ããåæ§çãªå³ãããšãŠããŒã¯ãªããŒãã³ã°ã®ã¯ã©ããããŒã«ãéçºããããªããªãšãŒã«ããæ°Žææ¥ã®ãã³ããã€ã³ãã®é鬌ããªã©ãäžåºŠèãããå¿ããããªãããŒãã³ã°ãšãããããã®ããŒã«ã®äžç芳ãè¡šçŸããåæ§çãªããã±ãŒãžãã¶ã€ã³ã§ãæ¶è²»è ã®å¿ãæŽã¿ãŸããã
- 顧客ãšã®å
±æ
èªç€ŸWebãµã€ããSNSãéããŠç©æ¥µçã«æ å ±çºä¿¡ãè¡ãã顧客ãšã®åæ¹åã³ãã¥ãã±ãŒã·ã§ã³ãéèŠããããªããªãšãŒã«ãã®ãã¡ã³ã€ãã³ããããªããªãšãŒã«ã®å®Žããéå¬ãããªã©ã顧客ãšã®è·é¢ãçž®ããåãçµã¿ãç©æ¥µçã«è¡ã£ãŠããŸãã
- ãã©ã³ãã¹ããŒãªãŒ
åµæ¥è ã®ãããŒã«ã«æããŠãããŒã«ã«æººããŠããšããç±ãæ³ãããããŒã«é ããžã®ãã ãããäžå¯§ã«äŒããããšã§ã顧客ã®å ±æãçã¿åºãããã©ã³ããžã®æçãæ·±ããŠããŸãã
2. 岩åŽæ¬èïŒé·åŽåç©ãè§ç ®ãŸããã ãããå šåœåºãžæŒãäžãããç©èªããšããããŠãªãã
âŒå²©åŽæ¬è
é·åŽçé·åŽåžã«æ¬åºãæ§ãã岩åŽæ¬èã¯ãé·åŽåç©ãè§ç ®ãŸããã ãããçæ¿ååã«å šåœå±éãæãããå°ããªäŒç€Ÿã§ãã
æåãã€ã³ã
- ã¹ããŒãªãŒããªã³ã°
åµæ¥è ãè©Šè¡é¯èª€ã®æ«ã«å®æããããè§ç ®ãŸããã ããã®èªçç§è©±ããçŽ æãžã®ãã ãããäŒçµ±è£œæ³ãå®ãç¶ããè·äººãã¡ã®å§¿ãäžå¯§ã«äŒããããšã§ã顧客ã®å¿ãæŽãã§ããŸãã
- äºæã§æ¥œãããã©ã³ãäœéš
åºèã§ã¯ãè§ç ®ãŸããã ããèžã湯æ°ãéŠããè©Šé£ãµãŒãã¹ãã¹ã¿ããã®æž©ããæ¥å®¢ãªã©ãäºæãåºæ¿ããæŒåºã§ã顧客ã«ç¹å¥ãªäœéšãæäŸããŠããŸãã
- ãªã³ã©ã€ã³ã§ã®æ
å ±çºä¿¡
Webãµã€ããSNSã§ååã®é åãé·åŽã®æåãçºä¿¡ããã ãã§ãªãã顧客ãšã®äº€æµãç©æ¥µçã«è¡ãããšã§ãã¡ã³ãå¢ãããŠããŸãã
3. [ã¢ãŒã«ã®å®çžŸ] 姫éäžéååºïŒ140幎ã®æŽå²ãè²ããæ¬ç©ã®ãããããããå šåœãž
âŒå§«éäžéååº
https://shiitake-himeno.co.jp/
ææ²»10幎ïŒ1877幎ïŒåµæ¥ã®å§«éäžéååºã¯ã倧åç竹ç°åžã«æ¬ç€Ÿã眮ãèèã®ããããåå±ã§ãã130幎以äžã®æŽå²ã®äžã§å¹ã£ãŠããç®å©ããšãçç£è ãšã®æ·±ãä¿¡é Œé¢ä¿ãæŠåšã«ãé«å質ãªåœç£åæšä¹ŸãããããæäŸãç¶ããŠããŸãã
æåãã€ã³ã
- ã¹ããŒãªãŒããªã³ã°
140幎ã®æŽå²ãæã€å§«éäžéååºã¯ãåµæ¥åœåããç¶ãçç£è ãšã®æ·±ãä¿¡é Œé¢ä¿ã倧åã«ããŠããŸãããªã€ã«ãŒãåŒããŠå±±å¥¥ãžè²·ãä»ãã«è¡ã£ãŠããæ代ãããããå€ãã®é«å質ãªä¹Ÿãããããå®å®äŸçµŠã§ããäœå¶ãæ§ç¯ããŸãããé·å¹Žå¹ã£ãŠããç®å©ãã®æè¡ãšã倧åçç£100%ãšãããæ¬ç©ã®ããããããžã®ãã ãããã姫éäžéååºã®ãã©ã³ããæ¯ããŠããŸãã
- ãã©ã³ãäœéš
å šåœã©ãããã§ããæ¬ç©ã®ããããããè³Œå ¥ã§ãããªã³ã©ã€ã³ã·ã§ãããå±éããWebãµã€ããéããŠãããããã®ç¥èãã¬ã·ããçç£è ã®æ³ããªã©ãçºä¿¡ãã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ããé«ããŠããŸãã
- ããžã¥ã¢ã«ã¢ã€ãã³ãã£ãã£
äŒçµ±ãæããããæžäœã§ã姫éäžéååºãã®å±å·ãè¡šçŸããããŽã䜿çšããWebãµã€ãã§ã¯ããããã®å質ã®è¯ããäŒããçŸããåçã䜿çšããŠããŸãã
ã
ã
å°ããªäŒç€Ÿã ããã§ãããã©ã³ãã£ã³ã°
ãããã®äºäŸãããå°ããªäŒç€Ÿããã©ã³ãã£ã³ã°ã§æåããããã®ãã³ããèŠããŠããŸãã
- ç¬èªæ§ã®è¿œæ±ïŒå€§äŒæ¥ã«ã¯ç䌌ã§ããªãåæ§çãªååããµãŒãã¹ãçµå¶ç念ãæã¡åºãã
- 顧客ãšã®å ±æïŒé¡§å®¢ãšã®è·é¢ã®è¿ãã掻ãããæž©ããã³ãã¥ãã±ãŒã·ã§ã³ã§ä¿¡é Œé¢ä¿ãç¯ãã
- ã¹ããŒãªãŒããªã³ã°ïŒååãäŒç€Ÿã«ãŸã€ããç©èªãèªãã顧客ã®å¿ãåããå ±æãçã¿åºãã
å°ããªäŒç€Ÿã ããããã§ããç¬èªã®åŒ·ã¿ã掻ããããã©ã³ãã£ã³ã°æŠç¥ã§ã顧客ã®å¿ãæŽãããšãæåãžã®éµãšãªããŸãã
ãŸãšã
ãã©ã³ãã£ã³ã°ã¯å€§äŒæ¥ã ãã®ãã®ã§ã¯ãããŸãããããããè³æºãäºç®ãéãããå°ããªäŒç€Ÿã«ãšã£ãŠããã©ã³ãã£ã³ã°ã¯ãç¬èªäŸ¡å€ãã確ç«ãã顧客ã®å¿ãæŽãããã®åŒ·åãªæŠåšãšãªããŸãã
ããã§ã¯ããã©ã³ãã£ã³ã°ã®åºæ¬çãªèãæ¹ããå ·äœçãªææ³ãå°ããªäŒç€ŸãæåããäºäŸãŸã§ãå¹ åºã解説ããŠããŸããããããã®ç¥èã掻ãããèªç€Ÿã®åŒ·ã¿ãç¬èªæ§ãæ倧éã«åŒãåºããã©ã³ãã£ã³ã°æŠç¥ãå®è¡ããããšã§ãå°ããªäŒç€Ÿã倧ããªæé·ãéãã顧客ã«æããç¶ããååšãšãªãããšãã§ããã§ãããã
å°ããªäŒç€Ÿã®ãã©ã³ãã£ã³ã°æåã®éµ
- 顧客èŠç¹
顧客ã®ããŒãºãæ·±ãç解ãã顧客ã«å¯ãæ·»ããªãããååããµãŒãã¹ããããŠé¡§å®¢äœéšããã¶ã€ã³ããããšã
- é·æçãªèŠç¹
çæçãªææã«ãšããããã顧客ãšã®ä¿¡é Œé¢ä¿ããã£ãããšç¯ããæéããããŠãã©ã³ããè²æããããšã
- ç¬èªæ§ã®è¿œæ±
倧äŒæ¥ã«ã¯ãªããå°ããªäŒç€Ÿãªãã§ã¯ã®åŒ·ã¿ã掻ãããå·®å¥åãæ確ã«ããããšã
- å
±æ
ååãäŒç€Ÿã«ãŸã€ããç©èªãèªãã顧客ã®å¿ãåããå ±æãçã¿åºãããšã
- äžè²«æ§
ãã©ã³ãã¡ãã»ãŒãžãããžã¥ã¢ã«ã顧客äœéšãªã©ãããããæ¥ç¹ã§äžè²«ãããã©ã³ãã€ã¡ãŒãžãäŒããããšã
éãããè³æºãæå¹ã«æŽ»çšããŠæ倧ã®å¹æãåŸãããã«ããã©ã³ãã£ã³ã°ã¯å°æ¹ã®å°èŠæš¡äŒæ¥ã«ãšã£ãŠããŸãã«ãæªæ¥ãåãéãéããã¹ããšãªããŸãã
- 瀟å¡ã®å¿ãäžã€ã«
æ確ãªãã©ã³ãã€ã¡ãŒãžãå ±æããããšã§ã瀟å¡äžäººã²ãšãã®ã¢ãããŒã·ã§ã³ãé«ããåãæ¹åã«åãã£ãŠé²ãããšãã§ããŸãã
- 顧客ãšã®çµãæ·±ãã
ãã©ã³ããéããŠé¡§å®¢ãšã®å ±æãä¿¡é Œãè²ãããšã§ãæºãããªã顧客åºç€ãç¯ããå®å®ããçµå¶ãå®çŸã§ããŸãã
- æ°ããªå¯èœæ§ãåãæã
確åºãããã©ã³ãã確ç«ããããšã§ãæ°èŠé¡§å®¢ã®ç²åŸãæ°ååéçºã販路æ¡å€§ãªã©ãããŸããŸãªå¯èœæ§ãåºãããŸãã
ãã©ã³ãã£ã³ã°ã¯æ±ºããŠå®¹æãªéã®ãã§ã¯ãããŸãããããããããã§çŽ¹ä»ããç¥èãäºäŸãåèã«ãäžæ©ãã€çå®ã«é²ãã§ããããšã§ãå¿ ãææãäžããããšãã§ããã¯ãã§ãã
10åã§èªããïŒå°ããªäŒç€Ÿã®æé·ç©èª
å°æ¹ã®å°ããªäŒæ¥ããããžã¿ã«åãéããŠæ°ããæªæ¥ãç¯ãéçšãæããç©èªã§ããã¢ãŒã«ãšã®åºäŒããéããŠã課é¡ã解決ãæé·ããŠãã姿ã¯ãåããããªå¢éã®äŒæ¥æ§ã«ãšã£ãŠã®ãã³ãã«ãªãã¯ãããäžèªãã ããã
